The image that Elon Musk displayed was eerily reminiscent of the aesthetic shown in one very specific scene in Blade Runner 2024, which starred Ryan Gosling as K, a blade runner who sports a sleek trench coat and can be seen venturing through the ruins of Las Vegas, a city in the process of being reclaimed by the amber-colored desert.

According to Alcon Entertainment’s legal team, the publicity event was “clearly intended to read visually” as a scene from the film and to persuade attendees. “Any prudent brand considering any Tesla partnership has to take Musk’s massively amplified, highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech, into account,” the lawsuit reads. “Alcon did not want BR2049 to be affiliated with Musk.”