Taking Jordan Peele’s horror rule to its most extreme extent, we don’t ever get to see the titular monster, and she is all the scarier for being such an unknown and ultimately unknowable force of evil.
This helps the movie sidestep a problem outlined by the director: ” The second you see the monster, you’re like…that’s kind of lamer than I thought the monster was gonna look like.”
His advice for horror directors is to adopt a less-is-more approach, but it’s important that all of this adds up to a cohesive experience for the audience.
