When Kat and Mike Stickler divorced, their biggest challenge was dividing a shared TikTok account with millions of followers that generated significant income, and they aren’t alone, reports The WSJ. A growing number of couples — and divorce attorneys — are grappling with how to assess the value of social media accounts when a couple splits up, as well as who keeps what.

In her case, Kat Stickler won control of the couple’s TikTok account and her growing audience helped her buy a new condo; as for her husband, he got a shrinking YouTube account. He reportedly shifted to a sales career. 

It may sound funny, but it’s no joke dividing these assets and establishing the potential for future growth, given that social media platforms can offer meaningful financial opportunities. 

“My social media is my résumé,” influencer Vivian Tu told The WSJ. Tu, who posts about financial literacy, clearly takes the topic to heart. Before getting hitched in June, she wrote a prenup that listed her social media accounts.